From Seller to Developer: How eBay Open Inspired Me to Build Listing Automation Software

From Seller to Developer: How eBay Open Inspired Me to Build Listing Automation Software

When I walked into eBay Live! in Boston in 2007, I wasn’t just starting out. I already had a thriving store with over 2,000 listings and a full-time team. We had data entry personnel uploading and revising listings via CSV files, a photographer, and a dedicated group of sales agents handling customer interactions. Our storefront featured a fully customized HTML template, and thanks to my side business in web design and development, everything from branding to functionality was professional-grade.

But right from the beginning—when I uploaded my first 30 listings—I said to myself: "This task is too manual." If I wanted to master eBay, I needed a tool to help. Like most sellers, we started with a mediocre tool, which at the time was really the only option. It helped us list faster, and I used it for years. But it didn’t take long to realize its shortcomings.

Eventually, I switched to a more professional tool. It had a better interface, fewer bugs, and was significantly faster. But it came with unreasonable strings attached: a high monthly premium and a 2% fee on every sale (whether or not the transaction was completed or returned). And the more I grow, the more my challenges grow. It only uploaded listings—it didn’t support the full lifecycle of selling.

Vegas 2019: A Wake-Up Call

Fast forward to eBay Open 2019 in Las Vegas. I went in with high hopes, expecting to see modern solutions built for professional sellerss, softwares that help automate and optimize every part of the eBay selling process. Instead, I found more outdated tools.

None of the platforms I saw solved the real problems we were dealing with daily: how to respond to inquiries quickly, manage offers efficiently, fulfill orders without jumping between platforms, generate labels, update listings, track inventory, process offers, or follow up with buyers to encourage positive feedback.

It became clear to me—these tools were built by developers, not sellers. They didn’t understand the full funnel. They didn’t know the exhaustion of listing hundreds of products or the frustration of missing messages, lost tracking, or delayed updates. The people building the tools weren’t living the problems we were living.

And so I thought: If no one else is going to build the tool we actually need—then I will.

The Birth of MyListerHub

That moment sparked the beginning of MyListerHub. Not in a startup incubator, but in a conference hall surrounded by outdated dashboards and overwhelmed sellers. I wasn’t interested in building another “tool”. I wanted to build a real seller platform, something that truly automated the boring, time-wasting parts of selling so we could get back to scaling, a true automation platform, one that understood the seller’s workflow from start to finish. From that day forward, the mission was clear: make eBay scalable for real sellers.

MyListerHub was designed to automate:

• Stale listing refreshing
   
• Feedback reminders
   
• Order management
   
• Shipping label generation
   
• Buyer messaging and follow-ups
   
• Transaction logging
   
• Offers management
   
• Update Listing Prices
  
   

And above all, it was built by someone who’s walked in your shoes—because I still sell on eBay.

One thing we’re especially proud of is how we help sellers with niche, time-consuming problems. Many sellers reach out to us directly, asking for solutions to tasks that either eat up hours of their day or would cost a fortune to build from scratch. Instead of hiring expensive developers or piecing together unreliable tools, they turn to us. With a dedicated team of in-house developers, we’re able to customize features based on each seller’s specific needs—saving them both time and money. We’ve already done the hard work so they don’t have to.

eBay Open 2025: A Full Circle Moment

Now, in 2025, I’m returning to eBay Open 2025 Las Vegas, not just as a seller—but as a sponsor and founder, who understands what the community truly needs. At this year’s event, we’ll be showcasing major updates to MyListerHub, sharing live demos, and giving away free annual subscriptions to sellers who stop by or tune into our livestream.

We’ve come a long way—but we’re still building with one goal in mind: help sellers save time, reduce stress, grow profitably, and scale your eBay business.

If you’ve ever been frustrated by tools that didn’t “get it,” I invite you to come see what we’ve built—because we do.

Final Thoughts

From manually managing a few hundred listings to automating thousands...
From relying on a limited, overpriced tools to building a platform designed specifically for modern eBay sellers...
From walking expo floors searching for answers to creating the solution sellers now come to us for…

This journey has been deeply personal, at times frustrating, and ultimately transformative.

MyListerHub was built out of real seller pain, real experience, and a true understanding of what it takes to run a successful eBay business today.

If you’re attending eBay Open 2025, whether in Las Vegas or online, we’d love to meet you. Stop by our booth or tune into our livestream. Ask questions. Try it for yourself. Let’s talk about the parts of your business you’re still managing manually—and how we can simplify them for you.

Because this platform wasn’t built for the marketplace.
It was built for you.